The Business Strategy Institute

About Us

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About The Business Strategy Institute

The Business Strategy Institute is a leading think tank comprised of experienced business practitioners and renowned professors of business strategy. Our mission is to demystify the science and art of business strategy and empower individuals with foundational skills in business acumen and strategic thinking.

We aim to equip business students, practicing managers, and entrepreneurs with the tools they need to succeed by fostering what we call the “Universal Strategic Lens”®—a clutter-free, function-agnostic, industry-neutral, and level-independent mindset for business strategy.

Our programs,using the Capstone 2.0 Business Simulation and targeted business strategy Content are designed to build financial acumen and real-world strategic decision-making skills. Starting at the college level with MBA  and students in other business programs, we extend our impact to entrepreneurs and management professionals, ensuring that strategic thinking becomes a core skill across all levels of business.

Our Mission

At the Business Strategy Institute, our mission is to declutter and demystify the complexities of business strategy through the use of cutting-edge technology and a thoughtfully crafted pedagogy. Our goal is to make strategic concepts practical, accessible, and actionable for a diverse audience, enabling them to thrive in their professional journeys.
We focus on empowering:
  • 1. Business students, including MBA candidates and participants in other programs, by equipping them with business acumen and strategic thinking skills that can drive impactful careers.
  • 2. Entrepreneurs, both aspiring and active, by providing a solid foundation in business strategy and financial acumen to help them build and grow successful ventures.
  • 3. Managers at all levels, by offering practical tools and frameworks to overcome business challenges and achieve excellence in their roles using advanced business strategy techniques.

Our Vision

To be India’s leading think tank for business strategy, empowering individuals and organizations to use strategic thinking and business acumen to drive meaningful impact. Through tools like cutting edge Business Simulation and easily accessible programs, we aim to make strategic decision-making accessible and transformative.

The Business Strategy Institute is steered by

Meet Dr. Rajiv Joshi – Expert in Business Strategy & Management

Meet Dr. Rajiv Joshi – Expert in Business Strategy & Management

Dr. Rajiv Joshi – PhD in Business Strategy & Leading Voice in Entrepreneurship

Dr. Rajiv Joshi is a distinguished professor and thought leader in business strategy and entrepreneurship in India. With a PhD in Business Strategy, he has taught at premier institutions including IIM Amritsar, IIM Rohtak, IIM Ranchi, IMT Ghaziabad & Nagpur, MICA, EDII Ahmedabad, and IIT Gandhinagar.

At TBSI.Pro, Dr. Joshi leverages his extensive experience guiding budding entrepreneurs and professionals to provide practical insights that go beyond theory. Known for his radical and actionable views on what works in business, he plays a pivotal role in shaping the thought process and strategic direction within the institute’s think tank.

His expertise lies in strategic management, entrepreneurship, and business acumen, helping learners develop a Universal Strategic Lens® to analyze opportunities, mitigate risks, and make informed decisions. Dr. Joshi’s mentorship empowers students, entrepreneurs, and managers to translate strategy into measurable results and career growth.

Learning under Dr. Rajiv Joshi at TBSI.Pro ensures that participants gain world-class knowledge, hands-on experience, and the confidence to excel in any business environment.

Mr. Ajit Patel – Business Strategy & Leadership Expert

Mr. Ajit Patel – Business Strategy & Leadership Expert

Mr. Ajit Patel – Business Strategy & Leadership Expert

An alumnus of Indian Institute of Management, Bangalore, Mr. Ajit Patel brings over 25 years of business experience delivering top results in B2B and B2C sectors, particularly in the energy markets with Global Fortune 500 companies in India.

He specializes in formulating and implementing business strategy, demonstrating strategic planning’s effectiveness at all levels. As an enterprising leader and goal-driven people manager, Mr. Patel is known for leading cross-functional teams with a long-term vision for performance excellence.

At TBSI.Pro, he mentors professionals and entrepreneurs, sharing corporate insights to help them make informed decisions, optimize business performance, and achieve sustainable growth.

Mr. Gaurav Srivastava – Business Strategy & Management Expert

Mr. Gaurav Srivastava – Business Strategy & Management Expert

Mr. Gaurav Srivastava is a seasoned professional in business strategy and strategic management, bringing years of experience in guiding entrepreneurs, managers, and business students to make informed decisions and drive growth.

He specializes in business strategy courses, strategic management training, and business acumen training, helping learners develop the skills to analyze business opportunities, mitigate risks, and implement effective strategies in any industry.

At TBSI.Pro, Mr. Srivastava leverages real-world insights, case studies, and practical exercises to ensure that participants gain hands-on experience in applying strategy, improving decision-making, and enhancing their career or business outcomes.

Mrs. Shivani Garg – Expert in Business Strategy & Leadership

Mrs. Shivani Garg – Expert in Business Strategy & Leadership

Mrs. Shivani Garg is a distinguished professional specializing in business strategy, strategic management, and business acumen training. With years of experience mentoring entrepreneurs, business students, and professionals, she equips learners with practical tools to make informed decisions and drive organizational growth.

She leads business strategy courses and online strategy courses at TBSI.Pro, combining real-world insights, case studies, and interactive exercises to ensure participants can apply strategic thinking across industries.

Mrs. Garg focuses on helping learners develop a Universal Strategic Lens®, enhancing their ability to analyze business challenges, optimize profitability, and implement actionable strategies. Her guidance empowers students and professionals to strengthen their decision-making and achieve career or business success.

Mr. Manish Goyal – Expert in Business Strategy & Leadership

Mr. Manish Goyal – Expert in Business Strategy & Leadership

Mr. Manish Goyal is a seasoned expert in business strategy, strategic management training, and business acumen development. With extensive experience guiding entrepreneurs, managers, and business students, he equips learners with actionable insights to make informed decisions and drive business growth.

At TBSI.Pro, Mr. Goyal leads business strategy courses and online strategy courses, combining practical exercises, simulations, and real-world case studies. His approach ensures participants gain hands-on experience in implementing strategies, optimizing business performance, and enhancing career outcomes.

Focused on building a Universal Strategic Lens®, Mr. Goyal helps learners analyze opportunities, mitigate risks, and strengthen strategic thinking across industries, preparing them for leadership and entrepreneurial success.

From The Founder’s Desk

What Do Dhirubhai Ambani, Gautam Adani, Narayana Murthy, Steve Jobs, Ray Kroc, and Bill Gates Have in Common?

They didn’t have an MBA!

This proves that business strategy is more about practical skills and a strategic mindset than formal education. Unfortunately, traditional teaching methods and complex consultancy jargon often make strategy seem inaccessible and hard to implement.

The great news? Anyone can learn these skills and create impact!

At The Business Strategy Institute, our team of thought leaders has transformed business strategy into simple, actionable concepts tailored for students, entrepreneurs, and managers across industries. Using a unique blend of thoughtful pedagogy and cutting-edge tools like the Capstone 2.0 and other Business Simulations, we make strategy practical, engaging, and impactful.

We’d love to hear your experiences with business strategy and the impact it has made. Write to us to join The Business Strategy Institute and contribute to a growing pool of knowledge. Explore our online business strategy courses to see how they can help you achieve success.

Ajit Patel

Founder & Chief Learner

Frequently Asked Questions

The Business Strategy Institutes workshops and courses are designed to enhance your understanding of business fundamentals, develop a strategic mindset, improve your decision-making skills and understand the short and long term consequences of these decisions. All in all develop a Universal Strategic Lens ® enabling you to drive growth and success in your business and organization.

The workshops are  ideal for entrepreneurs, business owners, managers, professionals looking to strengthen their business and financial acumen capabilities. Students who are about to pass out of MBA & PGDM courses will benefit by better responses in their pre-placement interviews and early career performance.

For Entrepreneurs’ and working professionals no prior knowledge is required. The workshop is structured to accommodate beginners while providing value to those with some experience.

MBA/ PGDM Student workshop pre-supposes some understanding of accounting and business concepts.

The course uses a mix of experiential learning tools, business simulations, case studies, and interactive sessions to ensure practical understanding and engagement. The course will enable you to craft your Business Strategies using the knowledge gained and take business decisions of your own simulated businesses, make mistakes and learn from them, instead of learning from mistakes in real life.

The course can be delivered in live Online mode  combining traditional classroom sessions with high-tech tools. For partner institutions and corporate bodies, we can also have the workshop in face-to-face mode.

The duration varies as per the audience. For Students, the course has 20 Hour contact and additional work by the learners, spread over 7 days.

For Entrepreneurs it is a 4 day continuous.

For managers and working professionals also it is 3-4 days continuous.

Yes Students undergo a certification exam, Entrepreneurs,  managers and working professionals earn the certification based unsatisfactory completion of the course.

Entrepreneurs will be able to think Strategically and create a strategy for their Business and continuously evolve using “The Universal Strategic Lens”®. 

Managers and Working Professionals at all levels will be able to approach their roles with a Intrapreneurial, Business Owners mindset and over come barriers to career growth and performance. They will gain enhanced problem solving and critical thinking skills, which would stand them out against their co-workers.

Students will gain an integrative understanding of acquired Business knowledge with which they can face the pre-placement events confidently, and apply “The Universal Strategic Lens”® to their new roles and work at a level higher than others.

TBSI will be advertising open slots for each group of learners on social media. Interested persons can enrol for an introductory workshop, where the programs will be explained in greater detail.

Our workshops have very small intake to ensure individual attention and interaction with the instructor, query resolution and interaction between participants. Enrolment slots are available on first come first serve basis. 

The course is probably the best value for money workshop of its kind anywhere in the world. For detailed costs and additional benefits on offer please participate in our one hour introductory workshop through the link on the website.

Still have unanswered questions? Get in touch

Inspiring Reviews from Our Business Acumen & Strategy Mastery Program Graduates

Amit Jana   |   MBA Student   |   New Delhi

“Transformative Learning Experience”

The Business Acumen & Strategy Mastery Program was a game-changer for me. It allowed me to bridge the gap between classroom learning and real-world application. Through the Capstone 2.0 Business Simulation, I gained a hands-on understanding of how a business operates. While my virtual business didn’t perform well, the experience taught me invaluable lessons from failure—lessons that would be far more costly in real life. This program truly enhanced my strategic thinking and business acumen.

Rani Apte   |   MBA Student   |   Hyderabad

“Super Learning”

I participated in this program as part of my college curriculum, thanks to our collaboration with Mr. Ajit Patel’s team. The Capstone 2.0 Business Simulation gave me a rare opportunity to understand how a real business works without the risks of actual investment. I learned how every function contributes to creating value. While my first attempt at running a business in the simulation was a failure, it taught me invaluable lessons, and I improved significantly on my second attempt. It was a true eye-opener that strengthened my business acumen and strategic thinking.

Aniruddha Aggarwal   |   Senior Sales Manager   |   Chennai

“Huge learnings”

Our L&D department organized this program as part of a professional development initiative. Competing in teams using the Capstone 2.0 Business Simulation was a refreshing experience compared to traditional lectures and outdated team-building activities. I learned that strategy isn’t just for top management—I can apply these concepts at my level. Now, I view my own role as if it’s a business in itself, driving value and growth.

Samir Bhandari   |   Head of Engineering   |   Mumbai

“Highly enlightening program”

This program reminded me of the importance of breaking out of functional silos. Often, we get consumed by short-term KPIs and forget the ultimate goal: delivering value to the customer. The Capstone 2.0 simulation helped me see how every function must align strategically to serve stakeholders better. It was a game-changing perspective shift that enhanced my business strategy skills.

Amrit Krishna   |   Sales Manager   |   Delhi NCR

“I started Understanding Finance”

As a sales professional, I often guide channel partners on financial matters, but I used to struggle with articulating the financial impacts of marketing and sales decisions. The Capstone simulation-based Strategy Mastery Program completely changed that. Now, I fully understand how finance integrates with sales, marketing, and operations, making my advice more impactful. I wish I could do this program again—it’s invaluable!

Sonam Mohanty   |   HR Head   |   Mumbai

“Connecting HR to Business Value”

As an HR professional, it’s challenging to demonstrate the value of HR investments to top management. This program, especially with the Capstone 2.0 Business Simulation, helped me and my Unit Head see how HR contributes to long-term business value. I now confidently present HR initiatives as both short-term interventions and long-term capability-building efforts, clearly showing their strategic ROI.

Anupam Bose   |   Entrepreneur   |   Ahmedabad

“An eye opener”

This program is unlike any other workshop I’ve attended. The Capstone 2.0 Business Simulation, the most realistic I’ve ever experienced, made me create and implement my own strategy. Running a simulated business revealed my mistakes, which I corrected the second time, leading to success. Unlike plain lecture-based training, this hands-on approach transformed my understanding of strategic decision-making.

Amitabh Mistry   |   Entrepreneur   |   Kolkata

 “Business experience without an MBA”

“As a dental clinic owner without an MBA, this program was incredibly accessible. The instructors avoided complex jargon and guided me through viewing my business using the Capstone simulation lens. Now, I understand the interconnections within my clinic and have shifted from taking shortcuts to adopting a long-term strategy for investments and decisions. This program made business strategy simple yet powerful.

View All

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