The Business Strategy Institute

About Us

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About The Business Strategy Institute

The Business Strategy Institute is a leading think tank comprised of experienced business practitioners and renowned professors of business strategy. Our mission is to demystify the science and art of business strategy and empower individuals with foundational skills in business acumen and strategic thinking.

We aim to equip business students, practicing managers, and entrepreneurs with the tools they need to succeed by fostering what we call the “Universal Strategic Lens”®—a clutter-free, function-agnostic, industry-neutral, and level-independent mindset for business strategy.

Our programs,using the Capstone 2.0 Business Simulation and targeted business strategy Content are designed to build financial acumen and real-world strategic decision-making skills. Starting at the college level with MBA  and students in other business programs, we extend our impact to entrepreneurs and management professionals, ensuring that strategic thinking becomes a core skill across all levels of business.

Our Mission

At the Business Strategy Institute, our mission is to declutter and demystify the complexities of business strategy through the use of cutting-edge technology and a thoughtfully crafted pedagogy. Our goal is to make strategic concepts practical, accessible, and actionable for a diverse audience, enabling them to thrive in their professional journeys.
We focus on empowering:
  • 1. Business students, including MBA candidates and participants in other programs, by equipping them with business acumen and strategic thinking skills that can drive impactful careers.
  • 2. Entrepreneurs, both aspiring and active, by providing a solid foundation in business strategy and financial acumen to help them build and grow successful ventures.
  • 3. Managers at all levels, by offering practical tools and frameworks to overcome business challenges and achieve excellence in their roles using advanced business strategy techniques.

Our Vision

To be India’s leading think tank for business strategy, empowering individuals and organizations to use strategic thinking and business acumen to drive meaningful impact. Through tools like cutting edge Business Simulation and easily accessible programs, we aim to make strategic decision-making accessible and transformative.

The Business Strategy Institute is steered by

Dr. Rajiv Joshi

Dr. Rajiv Joshi

Dr Rajiv Joshi is a PhD in Business Strategy and is a top voice in the Business strategy & Entrepreneurship  area in the country. He is a renowned professor of Entrepreneurship and Business Strategy with some of the top Business Schools in the country such as IIM Amritsar, Rohtak & Ranchi, IMT Ghaziabad & Nagpur, MICA, EDII Ahmedabad and IIT Gandhinagar Dr Joshi Brings with him his years of experience in guiding budding entrepreneurs across the country, and has radical views on what works in business. He is instrumental in shaping the thought process within the think tank.

Mr. Ajit Patel

Mr. Ajit Patel

An alumnus of Indian Institute of Management, Bangalore. He has over 25 years of Business experience, delivering top results in B2B and B2C space in Energy markets in Global Fortune 500 companies in the country. He brings to the table his experience as a formulator and implementer of Business Strategy and demonstrating the effectiveness of Strategic planning at all levels he has performed. He is an Enterprising leader and Goal Driven People manager with an uncompromising commitment and expertise in leading cross functional teams and a long-term view to performance excellence.

Mr. Gaurav Srivastava

Mr. Gaurav Srivastava

Gaurav is an alumnus of IIM Kozhikode and an award winning Sales and marketing leader with stellar contributions in BFSI, Fintech, Ed Tech and B2B Space for over 26 years. Gaurav has established new lines of businesses and expanded existing ones in his career. He has had laurels of many successes and faced many challenges, shaping his long term and short term views on business performance.

Mrs. Shivani Garg

Mrs. Shivani Garg

Shivani is an MBA with Finance as her Area specialisation, from GNDU Amritsar and has had substantial experience in Project Appraisals, DPR management, ITES, Teaching and Non-profit. She brings financial acumen and project appraisal skills to the group.

Mr. Manish Goyal

Mr. Manish Goyal

An Alumnus of Symbiosis, Pune in Telecom Strategy & Marketing, he has over 20 Years of Business Experience in Client facing roles in Technology, consulting, AI/ ML  and Analytics, in top organizations in India and abroad, as well as in a start-up ecosystem. As part of his business, he has been successfully pitching high value projects and solutions to C-Suite executives of Client organizations and managing their key accounts. His other interests include Investing in and mentoring start-ups. Educating young minds in the potential and future of AI/ ML. He brings his outlook and experience with technology to the table.

From The Founder’s Desk

What Do Dhirubhai Ambani, Gautam Adani, Narayana Murthy, Steve Jobs, Ray Kroc, and Bill Gates Have in Common?

They didn’t have an MBA!

This proves that business strategy is more about practical skills and a strategic mindset than formal education. Unfortunately, traditional teaching methods and complex consultancy jargon often make strategy seem inaccessible and hard to implement.

The great news? Anyone can learn these skills and create impact!

At The Business Strategy Institute, our team of thought leaders has transformed business strategy into simple, actionable concepts tailored for students, entrepreneurs, and managers across industries. Using a unique blend of thoughtful pedagogy and cutting-edge tools like the Capstone 2.0 and other Business Simulations, we make strategy practical, engaging, and impactful.

We’d love to hear your experiences with business strategy and the impact it has made. Write to us to join The Business Strategy Institute and contribute to a growing pool of knowledge. Explore our online business strategy courses to see how they can help you achieve success.

Ajit Patel

Founder & Chief Learner

Frequently Asked Questions

The Business Strategy Institutes workshops and courses are designed to enhance your understanding of business fundamentals, develop a strategic mindset, improve your decision-making skills and understand the short and long term consequences of these decisions. All in all develop a Universal Strategic Lens ® enabling you to drive growth and success in your business and organization.

The workshops are  ideal for entrepreneurs, business owners, managers, professionals looking to strengthen their business and financial acumen capabilities. Students who are about to pass out of MBA & PGDM courses will benefit by better responses in their pre-placement interviews and early career performance.

For Entrepreneurs’ and working professionals no prior knowledge is required. The workshop is structured to accommodate beginners while providing value to those with some experience.

MBA/ PGDM Student workshop pre-supposes some understanding of accounting and business concepts.

The course uses a mix of experiential learning tools, business simulations, case studies, and interactive sessions to ensure practical understanding and engagement. The course will enable you to craft your Business Strategies using the knowledge gained and take business decisions of your own simulated businesses, make mistakes and learn from them, instead of learning from mistakes in real life.

The course can be delivered in live Online mode  combining traditional classroom sessions with high-tech tools. For partner institutions and corporate bodies, we can also have the workshop in face-to-face mode.

The duration varies as per the audience. For Students, the course has 20 Hour contact and additional work by the learners, spread over 7 days.

For Entrepreneurs it is a 4 day continuous.

For managers and working professionals also it is 3-4 days continuous.

Yes Students undergo a certification exam, Entrepreneurs,  managers and working professionals earn the certification based unsatisfactory completion of the course.

Entrepreneurs will be able to think Strategically and create a strategy for their Business and continuously evolve using “The Universal Strategic Lens”®. 

Managers and Working Professionals at all levels will be able to approach their roles with a Intrapreneurial, Business Owners mindset and over come barriers to career growth and performance. They will gain enhanced problem solving and critical thinking skills, which would stand them out against their co-workers.

Students will gain an integrative understanding of acquired Business knowledge with which they can face the pre-placement events confidently, and apply “The Universal Strategic Lens”® to their new roles and work at a level higher than others.

TBSI will be advertising open slots for each group of learners on social media. Interested persons can enrol for an introductory workshop, where the programs will be explained in greater detail.

Our workshops have very small intake to ensure individual attention and interaction with the instructor, query resolution and interaction between participants. Enrolment slots are available on first come first serve basis. 

The course is probably the best value for money workshop of its kind anywhere in the world. For detailed costs and additional benefits on offer please participate in our one hour introductory workshop through the link on the website.

Still have unanswered questions? Get in touch

Inspiring Reviews from Our Business Acumen & Strategy Mastery Program Graduates

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